Biebl wants to go full steam ahead to strengthen the kitzingen brand

Biebl wants to go full steam ahead to strengthen the kitzingen brand

Claudia biebl is a jack of all trades: by conviction and in an honorary capacity, she has been involved in the kitzingen city marketing association since 2009 in order to market the city better, to make it attractive for its residents and to support the business community. A constant presence before, during and after events, since 2014 she has also been the association’s chairwoman and managing director.

To the 1. In july, she transfers to the city administration as an employee with some of these tasks. Biebl thus fills the vacant position for economic demand and public relations since 2013. She reports directly to the mayor. The city council has recently given the green light for this.

Every sixth new drug brings significantly more benefits

Every sixth new drug brings significantly more benefits

An initial assessment, which was made available to the german press agency dpa in berlin, shows that 16 percent of the tested preparations provide patients with considerably more benefit than previous therapies. In almost two-thirds of the cases, an overall added benefit was recognized. The balance sheet comes from the highest body responsible for evaluation in the healthcare sector, the joint federal committee (G-BA).

"In almost two-thirds of the cases, the G-BA recognized an additional benefit overall," said chairman josef hecken. In the committee, representatives of physicians, health insurers and hospitals decide on a scientific basis about the benefits of new therapies, among other things.

Bad bruckenau: the treasure still slumbers

Bad bruckenau: the treasure still slumbers

In july, the mayor celebrated the concrete prospect of being able to have a treatment with the healing waters of the georgi spa billed as a health insurance service. It is a milestone for the city – and the first officially recognized outpatient drinking cure in bavaria. But a conclusive marketing concept is not yet available, even though the new service will be listed in the health insurers’ catalog of benefits as of january.

"We have created the framework conditions and done the groundwork", says leo romeis, head of the department for infrastructure, tourism and finance at the city administration. Karin bauer, head of the tourist information office, had wanted to wait for the outcome of the negotiations with the health insurance companies before taking any action. She is still in office until the end of the year. "Of course we have thought about it in advance", it emphasizes.